Alice Blue Review

An important step in investing in the stock market is deciding which stockbroker to use. It has the ability to significantly impact your investment returns, trading experience, and overall satisfaction. So, in today’s article, we will talk about a comprehensive review of Alice Blue, which is one of the leading stockbrokers in India. To help you make an informed decision, we will assess numerous factors such as brokerage fees, customer support, trading platform, and much more.


Alice Blue is a Private company headquartered in Bangalore, Karnataka which is founded in 2006 by Sidhavelayutham M. Alice-Blue is a Discount Broker that strives to provide cost-effective buy/sell orders, helping investors to save money when in comparison with Full Service brokers. However, it is vital to note that Alice Blue work as a Full Service brokers because it offers thorough investment advice and complete stock analysis to its clients. Alice Blue is an NSE and BSE-listed company with over 0 branches in India.

OverviewAlice Blue
Broker TypeDiscount Broker
Type of companyPrivate
HeadquarterBangalore, Karnataka
FoundersSidhavelayutham M
Foundation Year2006
Supported ExchangesBSE, NSE, MCX
Total branches0

Alice Blue Account opening charges

You need to open a demat account and a trading account, to start trading with Alice Blue. So, to open a trading account with Alice Blue, you need to pay a fee of Rs.100. However, the trading annual maintenance charges of Alice Blue are free. And Demat annual maintenance charges are Rs.350 per Annum. There are also no fees for margin money or transfers from an offline to an online account. And Alice Blue is registered with CDSL i.e., Central Depository Services Limited as a Depository Participant (DP).

Account Opening and Demat ChargesAlice Blue
Trading Account Opening ChargesRs.100
Demat AMC (Annual Maintenance Charges)Rs.350 per Annum
Trading AMC (Annual Maintenance Charges)Free
Margin MoneyZero
Offline to Online ChargesYes
DepositoryCDSL & NSDL

Alice Blue Brokerage Charges

Brokerage fees are an important factor to consider when choosing a stockbroker. Here are Alice Blue brokerage charges for various segments:

  • Equity delivery: There are no fees for equities delivery trades with Alice Blue This implies you can invest in equities without paying any brokerage charges.
  • Equity intraday: Alice Blue charges a brokerage fee of 0.01% or Rs.10 per executed order per order.
  • Equity futures: The brokerage cost for equity futures is 0.01% or Rs.10 per executed order per order as well.
  • Equity options: Alice Blue charges a brokerage fee of Rs.10 per executed order per order for trading equity options.
  • Currency: Unleash your trading potential with Alice Blue’s dynamic Rs.10 per executed order per order charges.
  • Commodity: For commodity options trading, Alice Blue charges a brokerage fee of Rs.100 per order.

Equity Brokerage Charges

Equity Brokerage ChargesAlice Blue
Equity Delivery Brokerage0.01% or Rs.10 per executed order
Equity Intraday Brokerage0.01% or Rs.10 per executed order
Equity Futures Brokerage0.01% or Rs.10 per executed order
Equity Options BrokerageRs.10 per executed order

Currency Brokerage Charges

Currency Brokerage ChargesAlice Blue
Currency Futures BrokerageRs.10 per executed order
Currency Options BrokerageRs.10 per executed order

Commodity Brokerage Charges

Commodity Brokerage ChargesAlice Blue
Commodity Options BrokerageRs.100

Alice Blue Other Charges

  • Minimum brokerage charges: At Alice Blue, we’ve revolutionized our fee structure by introducing a unique minimum brokerage charge based on a Rs.10 per executed order.
  • Transaction brokerage charges: A transaction brokerage fee of 0.00260% of Total Turnover is to be paid by a customer.
  • SEBI turnover charges: The Securities and Exchange Board of India (SEBI) levies a 0.0002% of Total Turnover charge.
  • Stamp duty charges: The total amount of stamp duty charged is determined by the state and the type of asset.
  • GST charges: GST is charged at 18% of (Brokerage + Transaction Charges).
  • STT (Securities transaction tax): STT is levied at a rate of 0.01% of Total Turnover by Alice Blue.
  • Call and trade charges: If you use call and trade service, the charges of Alice Blue are Rs 20 per executed order.
Other Brokerage ChargesAlice Blue
Minimum Brokerage ChargesRs.10 per executed order
Transaction Brokerage Charges0.00260% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover
Stamp Duty ChargesAs per the state
GST Charges18% of (Brokerage + Transaction Charges)
STT Charges0.01% of Total Turnover
Call and Trade ChargesRs 20 per executed order

Alice Blue Equity Leverage

Leverage allows traders to enhance their market exposure while using a smaller quantity of capital. Alice Blue offers Upto 4x times leverage on equity delivery, Upto 20x times leverage on equity intraday, Upto 7x times leverage on equity futures, and Upto 12x times leverage on equity options.

Here is the leverage provided by Alice Blue:

Equity LeverageAlice Blue
Equity DeliveryUpto 4x
Equity IntradayUpto 20x
Equity FuturesUpto 7x
Equity OptionsUpto 12x

Alice Blue Currency Leverage

Alice Blue also offers currency trading leverage. Leverage is available for Currency Futures up to Upto 5x times and Currency Options Upto 7x times.

Currency LeverageAlice Blue
Currency FuturesUpto 5x
Currency OptionsUpto 7x

Alice Blue Commodity Leverage

Alice Blue offers Upto 10x leverage for commodity trading.

Equity LeverageAlice Blue
CommodityUpto 10x

Alice Blue Offers

Many stockbrokers are enticing customers with appealing deals in order to boost their client base. Here are some of the fantastic deals that Alice Blue gives to its consumers. They give you a free stock trading account, a free demat account, and various brokerage discounts.

OffersAlice Blue
Free Stock Trading AccountYes
Free Demat AccountYes
Flexible PlansNo
Brokerage DiscountsYes
Happy HoursNo
1 Month Free PlanNo
Holiday OffersNo
Referral ProgramYes
Zero Brokerage on Loss TradesNo

Alice Blue Features

  • Full Service Brokers:Alice Blue, a reputable online stock broker in India, offers regular investors low-cost brokerage services. It imposes a brokerage fee of Rs.10 per executed order executed, regardless of trade category, size, or exchange. They also offer Upto 20x trading leverage.
  • Range of Investment Products: Alice Blue is a one-stop shop for all of your financial investment requirements. It allows you to trade stocks, commodities, and currencies on the BSE, NSE, and MCX. It also provides investment opportunities in mutual funds, SIPs, gold, peer-to-peer lending, initial public offerings (IPOs), and currency trading.
  • Subscription Plans: Alice Blue paves the way for a personalized trading experience with its exclusive selection of subscription plans: the Basic Pack, Power Investor Pack, and Ultra Trader Pack. These services include a variety of features and perks, such as lower brokerage fees, research advisory, free trades, and specialised customer support.
  • Research and Advisory Services: Alice Blue differentiates out by offering comprehensive research and advising services. It provides solutions for both short-term and long-term investment ideas, as well as derivative methods and portfolio-based investment ideas. The platform also includes a portfolio analyzer tool for evaluating the overall performance of all your investments.
  • Margin Funding: Alice Blue provides margin funding services. These can be used to make partial payments on cash segment transactions. Alice Blue lends the remaining balance at a low interest rate.
  • Mobile Trading App and Trading Platforms: Alice Blue provides an easy-to-use mobile trading app, as well as a web-based trading platform and an installable trading terminal. These platforms provide flawless trading experiences and are built with cutting-edge technology. The mobile app gives users access to trading, robo-advisory, and a variety of investment choices.
  • Demat Account Services: Alice Blue offers demat account services through its membership with CDSL. It has been designated as a top depository participant by the CDSL.
  • Low Charges: Alice Blue is recognised in the brokerage sector for having the lowest fees. Unleash your trading potential with Alice Blue’s 0.01% or Rs.10 per executed order brokerage fee and exclusive value-add packs for enhanced benefits. 5Paisa also provides free account opening and no-brokerage mutual funds.
  • Algo Trading and Robo Advisory: Alice Blue provides robo-advisory and algo trading services to its clients. These services enable in the automation of trading strategies and provide tailored investment advice based on risk profiles and expected returns.
  • Customer Support: Alice Blue offers personally tailored customer service to its consumers. The power investor and ultra trader packs both feature free customer assistance.
FeaturesAlice Blue
Equity Delivery TradingYes
Equity Intraday TradingYes
Equity Futures TradingYes
Equity Options TradingYes
Currency TradingYes
Commodity TradingYes
IPO (Initial public offering)Yes
Stocks SuggestionsNo
Robo AdvisoryNo
PMS (Portfolio Management Services)No
Trading InstitutionNo
Trading ExposureUpto 20x
Mutual FundsYes
SIP (Systematic Investment Plan)Yes
Forex TradingNo

Alice Blue Advisory Services

The primary distinction between a full-service broker and a discount broker is the range of services given and the prices charged.Alice Blue offers research papers with the top recommendations, which are developed by industry specialists. On their website, Alice Blue also offers annual reports, as well as daily market reviews and weekly reports.

ServicesAlice Blue
Fundamental ReportsNo
Research ReportsNo
Company ReportsNo
Annual ReportsNo
Company Stock ReviewNo
Free Stock TipsYes
IPO ReportsNo
Top PicksNo
Daily Market ReviewNo
Monthly ReportsNo
Weekly reportsNo
Offline AdvisoryNo
Relationship ManagerNo

Alice Blue Trading Platforms

To fulfil the various needs of its consumers, the Alice Blue trading software comprises a number of trading platforms. It was built on the IIFL trading platform, and clients have trusted it for more than two decades now. A web browser-based platform, mobile app and an installable desktop trading application are the three types of trading platforms.

Alice Blue Trading Platforms

Desktop Trading PlatformsAlice Blue
Desktop BrowserYes

Alice Blue Mobile App

Alice Blue offers mobile trading through the Alice Blue app, including BSE/NSE trading and robo-advisory services. This app is compatible with iOS, Android, and mobile browsers. With the software, users are able to buy stocks, trade futures and options, and invest in mutual funds, exchange traded funds, bonds, and other investments.

Mobile AppAlice Blue
Mobile BrowserYes
Android AppYes
iOS AppYes
Windows AppNo
Other Mobile OSNo

Alice Blue Customer Support

  • Online trading support: Alice Blue can assist customers with online trading. A range of trading platforms are available for traders, including mobile apps, online browsers, and desktop programs.
  • 24*7 support: Alice Blue offers its consumers 24-hour support. The customer service team is available and accessible 24/7, which means you can contact them at any time, even during non-business hours.
  • Email support: Customers can contact Alice Blue5Paisa’s customer support staff via email if they require assistance. Customers can send their queries and issues to the company’s email address.
Customer SupportAlice Blue
Relationship ManagerNo
Offline TradingNo
Online TradingYes
24 * 7 SupportNo
Email SupportYes
Chat SupportNo
Toll free numberNo
Support BranchesNo Branch

Alice Blue Complaints

Brokerage firms can assess the quality and reliability of their services by evaluating how many complaints they receive. There are a total of 156 BSE complaints, of which 142 have been resolved, which amounts to 91.03% in percentage terms. And, when it comes to NSE complaints, there are 189 of them, with 172 of them resolved, for a percentage of 91.01 %. And the percentage of BSE/NSE complaints resolved is 91.02 %

The table below highlights the complaints acquired by Alice Blue.

BSE ComplaintsAlice Blue
BSE Complaints156
BSE Resolved Complaints142
Percentage of resolved BSE complaints91.03%
NSE Complaints189
NSE Resolved Complaints172
Percentage of resolved NSE complaints91.01 %
BSE/NSE Complaint vs. Resolved Percentage91.02 %


In conclusion, Explore Alice Blue’s intuitive platforms for a diverse range of trading and investment opportunities, tailored to your needs. It is one of the best possibilities for investors, with low prices and a wide range of investment prospects. However, the absence of comprehensive customer support, as well as the number of consumer complaints, are cause for concern. In light of all the features and user experience, Alice Blue can be considered a good stock broker, but you must carefully evaluate the pros and cons before choosing it.