ICICI Direct Review

An important step in investing in the stock market is deciding which stockbroker to use. It has the ability to significantly impact your investment returns, trading experience, and overall satisfaction. So, in today’s article, we will talk about a comprehensive review of ICICI Direct, which is one of the leading stockbrokers in India. To help you make an informed decision, we will assess numerous factors such as brokerage fees, customer support, trading platform, and much more.


ICICI Direct is a Public company headquartered in Mumbai, India which is founded in 1994 by M K Sharma. ICICI-Direct is a Full Service Broker that strives to provide cost-effective buy/sell orders, helping investors to save money when in comparison with Discount Broker. However, it is vital to note that ICICI Direct work as a Discount Broker because it offers thorough investment advice and complete stock analysis to its clients. ICICI Direct is an NSE and BSE-listed company with over 154 branches in India.

OverviewICICI Direct
Broker TypeFull Service Broker
Type of companyPublic
HeadquarterMumbai, India
FoundersM K Sharma
Foundation Year1994
Supported ExchangesBSE, NSE
Total branches154

ICICI Direct Account opening charges

You need to open a demat account and a trading account, to start trading with ICICI Direct. So, to open a trading account with ICICI Direct, you need to pay a fee of Zero. However, the trading annual maintenance charges of ICICI Direct are free. And Demat annual maintenance charges are Rs.500 per Annum. There are also no fees for margin money or transfers from an offline to an online account. And ICICI Direct is registered with CDSL i.e., Central Depository Services Limited as a Depository Participant (DP).

Account Opening and Demat ChargesICICI Direct
Trading Account Opening ChargesZero
Demat AMC (Annual Maintenance Charges)Rs.500 per Annum
Trading AMC (Annual Maintenance Charges)Rs.975 per Annum
Margin MoneyMinimum Rs.20,000
Offline to Online ChargesNot applicable
DepositoryNSDL & CDSL

ICICI Direct Brokerage Charges

Brokerage fees are an important factor to consider when choosing a stockbroker. Here are ICICI Direct brokerage charges for various segments:

  • Equity delivery: There are no fees for equities delivery trades with ICICI Direct This implies you can invest in equities without paying any brokerage charges.
  • Equity intraday: ICICI Direct charges a brokerage fee of 0.03% – 0.05% per order.
  • Equity futures: The brokerage cost for equity futures is 0.03% – 0.05% as well.
  • Equity options: ICICI Direct charges a brokerage fee of Rs.35 – Rs.95 per Lot for trading equity options.
  • Currency: Unleash your trading potential with ICICI Direct’s dynamic 0.03% – 0.05% charges.
  • Commodity: For commodity options trading, ICICI Direct charges a brokerage fee of NA.

Equity Brokerage Charges

Equity Brokerage ChargesICICI Direct
Equity Delivery Brokerage0.55%
Equity Intraday Brokerage0.03% – 0.05%
Equity Futures Brokerage0.03% – 0.05%
Equity Options BrokerageRs.35 – Rs.95 per Lot

Currency Brokerage Charges

Currency Brokerage ChargesICICI Direct
Currency Futures Brokerage0.03% – 0.05%
Currency Options BrokerageRs.10 – Rs.35 per Lot

Commodity Brokerage Charges

Commodity Brokerage ChargesICICI Direct
Commodity Options BrokerageNA

ICICI Direct Other Charges

  • Minimum brokerage charges: At ICICI Direct, we’ve revolutionized our fee structure by introducing a unique minimum brokerage charge based on a Rs.35 per Trade.
  • Transaction brokerage charges: A transaction brokerage fee of 0.00280% of Total Turnover is to be paid by a customer.
  • SEBI turnover charges: The Securities and Exchange Board of India (SEBI) levies a 0.0002% of Total Turnover charge.
  • Stamp duty charges: The total amount of stamp duty charged is determined by the state and the type of asset.
  • GST charges: GST is charged at 18% of (Brokerage + Transaction Charges).
  • STT (Securities transaction tax): STT is levied at a rate of 0.0126% of Total Turnover by ICICI Direct.
  • Call and trade charges: If you use call and trade service, the charges of ICICI Direct are Rs 25 per call after first 20 free calls per month.
Other Brokerage ChargesICICI Direct
Minimum Brokerage ChargesRs.35 per Trade
Transaction Brokerage Charges0.00280% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover
Stamp Duty ChargesAs per the state
GST Charges18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover
Call and Trade ChargesRs 25 per call after first 20 free calls per month

ICICI Direct Equity Leverage

Leverage allows traders to enhance their market exposure while using a smaller quantity of capital. ICICI Direct offers Upto 8x times leverage on equity delivery, Upto 16x times leverage on equity intraday, Upto 8x times leverage on equity futures, and Upto 5x times leverage on equity options.

Here is the leverage provided by ICICI Direct:

Equity LeverageICICI Direct
Equity DeliveryUpto 8x
Equity IntradayUpto 16x
Equity FuturesUpto 8x
Equity OptionsUpto 5x

ICICI Direct Currency Leverage

ICICI Direct also offers currency trading leverage. Leverage is available for Currency Futures up to Upto 8x times and Currency Options Upto 8x times.

Currency LeverageICICI Direct
Currency FuturesUpto 8x
Currency OptionsUpto 8x

ICICI Direct Commodity Leverage

ICICI Direct offers Upto 12x leverage for commodity trading.

Equity LeverageICICI Direct
CommodityUpto 12x

ICICI Direct Offers

Many stockbrokers are enticing customers with appealing deals in order to boost their client base. Here are some of the fantastic deals that ICICI Direct gives to its consumers. They give you a free stock trading account, a free demat account, and various brokerage discounts.

OffersICICI Direct
Free Stock Trading AccountNo
Free Demat AccountNo
Flexible PlansYes
Brokerage DiscountsNo
Happy HoursYes
1 Month Free PlanNo
Holiday OffersNo
Referral ProgramYes
Zero Brokerage on Loss TradesYes

ICICI Direct Features

  • Discount Broker:ICICI Direct, a reputable online stock broker in India, offers regular investors low-cost brokerage services. It imposes a brokerage fee of Rs.35 per Trade executed, regardless of trade category, size, or exchange. They also offer Upto 16x trading leverage.
  • Range of Investment Products: ICICI Direct is a one-stop shop for all of your financial investment requirements. It allows you to trade stocks, commodities, and currencies on the BSE, NSE, and MCX. It also provides investment opportunities in mutual funds, SIPs, gold, peer-to-peer lending, initial public offerings (IPOs), and currency trading.
  • Subscription Plans: ICICI Direct paves the way for a personalized trading experience with its exclusive selection of subscription plans: the Basic Pack, Power Investor Pack, and Ultra Trader Pack. These services include a variety of features and perks, such as lower brokerage fees, research advisory, free trades, and specialised customer support.
  • Research and Advisory Services: ICICI Direct differentiates out by offering comprehensive research and advising services. It provides solutions for both short-term and long-term investment ideas, as well as derivative methods and portfolio-based investment ideas. The platform also includes a portfolio analyzer tool for evaluating the overall performance of all your investments.
  • Margin Funding: ICICI Direct provides margin funding services. These can be used to make partial payments on cash segment transactions. ICICI Direct lends the remaining balance at a low interest rate.
  • Mobile Trading App and Trading Platforms: ICICI Direct provides an easy-to-use mobile trading app, as well as a web-based trading platform and an installable trading terminal. These platforms provide flawless trading experiences and are built with cutting-edge technology. The mobile app gives users access to trading, robo-advisory, and a variety of investment choices.
  • Demat Account Services: ICICI Direct offers demat account services through its membership with CDSL. It has been designated as a top depository participant by the CDSL.
  • Low Charges: ICICI Direct is recognised in the brokerage sector for having the lowest fees. Unleash your trading potential with ICICI Direct’s 0.03% – 0.05% brokerage fee and exclusive value-add packs for enhanced benefits. 5Paisa also provides free account opening and no-brokerage mutual funds.
  • Algo Trading and Robo Advisory: ICICI Direct provides robo-advisory and algo trading services to its clients. These services enable in the automation of trading strategies and provide tailored investment advice based on risk profiles and expected returns.
  • Customer Support: ICICI Direct offers personally tailored customer service to its consumers. The power investor and ultra trader packs both feature free customer assistance.
FeaturesICICI Direct
Equity Delivery TradingYes
Equity Intraday TradingYes
Equity Futures TradingYes
Equity Options TradingYes
Currency TradingYes
Commodity TradingNo
IPO (Initial public offering)Yes
Stocks SuggestionsNo
Robo AdvisoryYes
PMS (Portfolio Management Services)Yes
Trading InstitutionYes
Trading ExposureUpto 16x
Mutual FundsYes
SIP (Systematic Investment Plan)Yes
Forex TradingNo

ICICI Direct Advisory Services

The primary distinction between a full-service broker and a discount broker is the range of services given and the prices charged.ICICI Direct offers research papers with the top recommendations, which are developed by industry specialists. On their website, ICICI Direct also offers annual reports, as well as daily market reviews and weekly reports.

ServicesICICI Direct
Fundamental ReportsYes
Research ReportsYes
Company ReportsYes
Annual ReportsYes
Company Stock ReviewYes
Free Stock TipsNo
IPO ReportsYes
Top PicksNo
Daily Market ReviewYes
Monthly ReportsYes
Weekly reportsYes
Offline AdvisoryYes
Relationship ManagerYes

ICICI Direct Trading Platforms

To fulfil the various needs of its consumers, the ICICI Direct trading software comprises a number of trading platforms. It was built on the IIFL trading platform, and clients have trusted it for more than two decades now. A web browser-based platform, mobile app and an installable desktop trading application are the three types of trading platforms.

Desktop Trading PlatformsICICI Direct
Desktop BrowserYes

ICICI Direct Mobile App

ICICI Direct offers mobile trading through the ICICI Direct app, including BSE/NSE trading and robo-advisory services. This app is compatible with iOS, Android, and mobile browsers. With the software, users are able to buy stocks, trade futures and options, and invest in mutual funds, exchange traded funds, bonds, and other investments.

Mobile AppICICI Direct
Mobile BrowserYes
Android AppYes
iOS AppYes
Windows AppNo
Other Mobile OSNo

ICICI Direct Customer Support

  • Online trading support: ICICI Direct can assist customers with online trading. A range of trading platforms are available for traders, including mobile apps, online browsers, and desktop programs.
  • 24*7 support: ICICI Direct offers its consumers 24-hour support. The customer service team is available and accessible 24/7, which means you can contact them at any time, even during non-business hours.
  • Email support: Customers can contact ICICI Direct5Paisa’s customer support staff via email if they require assistance. Customers can send their queries and issues to the company’s email address.
Customer SupportICICI Direct
Relationship ManagerYes
Offline TradingNo
Online TradingYes
24 * 7 SupportNo
Email SupportYes
Chat SupportNo
Toll free numberNo
Support Branches226

ICICI Direct Complaints

Brokerage firms can assess the quality and reliability of their services by evaluating how many complaints they receive. There are a total of 225 BSE complaints, of which 215 have been resolved, which amounts to 95.56 % in percentage terms. And, when it comes to NSE complaints, there are 196 of them, with 182 of them resolved, for a percentage of 92.86 %. And the percentage of BSE/NSE complaints resolved is 94.21 %

The table below highlights the complaints acquired by ICICI Direct.

BSE ComplaintsICICI Direct
BSE Complaints225
BSE Resolved Complaints215
Percentage of resolved BSE complaints95.56 %
NSE Complaints196
NSE Resolved Complaints182
Percentage of resolved NSE complaints92.86 %
BSE/NSE Complaint vs. Resolved Percentage94.21 %


In conclusion, Explore ICICI Direct’s intuitive platforms for a diverse range of trading and investment opportunities, tailored to your needs. It is one of the best possibilities for investors, with low prices and a wide range of investment prospects. However, the absence of comprehensive customer support, as well as the number of consumer complaints, are cause for concern. In light of all the features and user experience, ICICI Direct can be considered a good stock broker, but you must carefully evaluate the pros and cons before choosing it.