Portfolio Management: Objectives, Types and Strategies

In today’s volatile market conditions, managing one’s investment portfolio has become crucial to protect capital. Portfolio management is necessary to ensure you achieve all your financial goals. With several market uncertainties, portfolio management serves as a guiding compass. It helps investors navigate through the complexities of the financial world. In this article, we will look into the objectives, key principles, strategies, and benefits of portfolio management. We will also shed light on how it can empower investors and institutions to minimize their risks and optimize returns.

What is Portfolio Management?

Portfolio management is the process of strategically managing a collection of investments to achieve specific financial goals and align with the risk tolerance of the investor or organization. It involves selecting suitable investments, determining asset allocation, diversifying the portfolio, and periodically rebalancing it. To handle your portfolio on your own you need to know fundamental principles. These include asset allocation, diversification, and rebalancing.

Objectives of Portfolio Management

  • Portfolio management aims to increase the value of investments over time, known as capital appreciation.
  • It tries to maximize the returns earned from investments.
  • The objective is to enhance the overall efficiency and performance of the portfolio.
  • Risk optimization is a key goal, involving managing and reducing risks associated with investments.
  • It focuses on allocating resources most effectively and efficiently.
  • Portfolio management ensures flexibility in adjusting investments based on changing market conditions.
  • Protecting earnings and investments against potential risks in the market.

How does Portfolio Management function?

  • Portfolio management involves the process of making informed decisions regarding an investor’s portfolio to align with their financial goals.
  • It starts with the assessment of the investor’s risk tolerance. Then a well-diversified portfolio is created that suits investors’ specific requirements.
  • Portfolio managers then analyze the broader economic conditions to evaluate market performance and the potential impact on various assets. They also perform investment analysis in which they analyze asset allocation, diversification, and other factors.
  • Based on this analysis, portfolio managers decide which assets to buy or sell to achieve the expected returns while managing risk.
  • Portfolio managers need to regularly rebalance the portfolio by adjusting holdings to maintain the desired asset mix of assets.
  • Ongoing monitoring and regular reviews are crucial to ensure that the portfolio continues to meet its intended purpose and make necessary adjustments as market conditions or the investor’s goals change.

Types of Portfolio Management

Active portfolio management

In this approach, the portfolio manager focuses on maximizing returns. They allocate a significant portion of resources to trading securities. The manager buys undervalued stocks and sells them when their value increases.

Passive portfolio management

This type of management aligns with current market trends. Managers typically invest in index funds that provide steady returns over time. The emphasis is on maintaining a fixed profile that follows the market.

Discretionary portfolio management

In discretionary management, portfolio managers have the authority to make investment decisions on behalf of investors. They consider investors’ goals and risk appetite to choose suitable investment strategies.

Non-discretionary management

In this portfolio managers provide investment advice to investors. But the final decision is completely in the hands of investors. You should carefully consider the merit of professional portfolio managers’ advice before disregarding it entirely.

Strategies of Portfolio Management

Investors have different goals and risk preferences, leading to various portfolio management strategies. Here are some common approaches:


This strategy focuses on maximizing portfolio earnings by investing in riskier industries or alternative assets. The investor seeks high returns and may accept potential losses in pursuit of significant gains.


Capital preservation is the key objective in a conservative portfolio. Risk-averse investors prioritize minimizing losses over aggressive growth, often opting for safer investments with lower risk profiles.


The moderate strategy combines elements of both aggressive and conservative approaches. It aims to strike a balance between growth and risk mitigation, investing in equities while diversifying the portfolio.


Designed for individuals who rely on their portfolios for income, this strategy emphasizes fixed-income securities or dividend-paying equities. It focuses on generating a steady income stream to cover living expenses.


Investors prioritize minimizing taxes even if it means sacrificing potential higher returns. High earners or young investors with long investment horizons may use tax-efficient strategies, such as utilizing retirement accounts like Roth IRAs to benefit from tax advantages in the long term.

Key elements

  • Asset allocation – Asset allocation includes the balanced mix of assets in a portfolio, such as stocks, bonds, and cash equivalents. Asset allocation aims to balance risk and return by diversifying investments across different types of assets.
  • Diversification – This strategy spreads investment risk by creating a portfolio that includes a variety of securities within an asset class or across multiple asset classes. Diversification helps capture returns from different sectors and regions while reducing volatility.
  • Rebalancing – Regularly adjusting the portfolio to maintain its original target allocation is called rebalancing. When market movements shift the asset allocation, rebalancing involves selling overperforming assets and investing in underperforming ones. It keeps the portfolio aligned with the desired risk/return profile.
  • Tax efficiency – Managing the portfolio in a tax-efficient manner is essential to minimize tax implications. This involves considering tax-exempt investments, holding securities for specific periods to qualify for favorable capital gains tax rates, and utilizing retirement accounts strategically.

Advantages and disadvantages

Advantages of investing in PMS

  • Professional supervision: PMS provides expert control and monitoring, ensuring that investments are managed by professionals.
  • Risk assessment: It considers individual risk profiles, tailoring investment strategies to align with investors’ risk preferences.
  • Convenient trade execution: It Facilitates the hassle-free execution of trades on behalf of investors.
  • Customized service: It offers personalized investment solutions based on specific investor requirements.

Disadvantages of investing in PMS

  • Increased risk assumption: PMS may involve taking on higher risk levels than traditional investment options.
  • Transfer of asset control: Investing in PMS means relinquishing control of assets to portfolio managers, relying on their competence and decision-making skills.
  • Competence of the portfolio manager: The success of PMS relies heavily on the expertise and capabilities of the portfolio manager.

Factors to consider while choosing PMS

  • Track record and performance – Assess the PMS model portfolio’s historical performance and its ability to outperform the market index. Look for a consistent track record of successful company selection and overall portfolio performance.
  • Portfolio manager’s competence – Conduct due diligence on the portfolio manager’s educational background, experience, and expertise. Their qualifications and track record will indicate their ability to manage the fund effectively.
  • Investment strategy – Understand the investment strategy employed by the PMS. If the strategies are complex, ensure that the viability of these strategies over the long term is transparently explained.
  • Fee arrangement – Evaluate the fee structure of the PMS. Look for a fee arrangement that aligns the manager’s performance with the investor’s returns. The profit-sharing percentage should be reasonable, typically around 20%, and the management fees should be within industry standards (1 to 3%).
  • Customer support and transparency – Consider the level of customer support provided by the PMS, especially for discretionary portfolios. Transparent reporting and frequent portfolio performance updates enhance customer engagement and establish a long-term relationship.


In conclusion, portfolio management is a critical aspect of investment strategy that involves making informed decisions to optimize returns while managing risk. By carefully selecting and managing a diversified mix of assets, portfolio managers aim to align investments with clients’ financial goals and risk tolerance. Through Effective portfolio management, you can navigate the complexities of the financial markets. In this way, you will be able to work on your long-term investment goals. Portfolio management gives you peace of mind. It ensures that skilled professionals actively manage your investments, increasing your chances of achieving your financial objectives.

FAQs – Portfolio Management

Who can be considered an ideal investor for Portfolio Management Services?

PMS is designed for a specific group of clients, including individuals and institutional entities with high net worth. Ideal investors for PMS are those who:

a) Want to invest in various asset classes such as equity, fixed income, and structured products?
b) Seek personalized investment solutions tailored to their specific needs.
c) Aim for long-term wealth creation.
d) Value a high level of service and attention to their investment portfolio.

What are the available modes for making investments in PMS?

The modes for making investments in PMS include cash, stocks, bonds, or mutual funds. Investors can transfer these to a Portfolio Manager. He will customize them to align with the investor’s profile. The Portfolio Manager may have the right to sell the existing securities and make new investments based on their analysis.

How are taxes treated in PMS investments?

Investors face the same tax obligations as those who directly access the capital market. You must consult your tax advisors for tax-related information. The portfolio Manager typically provides audited statements of accounts at the end of the financial year.

Who can invest in PMS?

Individuals and non-individuals both can invest in PMS.

What are the charges of portfolio management?

The charges for portfolio management services in India can vary based on the specific portfolio and the provider. Some common charges associated with PMS are:

a) Upfront Fee: This fee is charged at the beginning and includes a one-time setup cost. It is a percentage of the total funds invested through the PMS and typically ranges from 1% to 3%.
b) Transaction Fee: Some providers may impose a transaction fee for each trade executed within the portfolio. This fee is normally a percentage of the transaction value. It is between 0.2% and 0.5%.

Is it possible for Non-Resident Indians (NRIs) to invest in PMS?

NRIs can participate in Portfolio Management Services by utilizing NRE or NRO accounts. This allows NRIs to expand their investment portfolio across various markets without the need for substantial capital or physical presence in the country. However, additional documentation may be necessary for NRI investments in PMS.

While opening a PMS account what is the minimum amount of funds or securities required?

50 lacs is the minimum amount that a portfolio manager accepts. In terms of securities, securities valued at a minimum of INR 50 Lacs are accepted.

How is the performance of the portfolio manager calculated?

The performance portfolio manager is calculated using the time-weighted rate of return method for the recent three years or the duration of operation, whichever is lower.